Our Programs

  • Group of fluffy puppies resting on doorstep.

    Advocacy & Community Outreach

    We’re collaborating with shelters, rescues, and policymakers to explore practical ways to raise the breeding standard—through pilot programs, education, and open dialogue that balance the needs of breeders, dogs, and the families who love them. Our approach is collaborative, not regulatory—focused on progress through partnership and prevention.

  • Dog lying on sand with paw raised, sun setting in background

    All Paws In

    Our All Paws In campaign unites breeders, rescues, shelters, and dog owners under a shared goal—fewer dogs entering shelters and more success stories in homes. Through outreach, collaboration, and community education, All Paws In builds bridges across the animal welfare world.

  • Person gently holding and facing a pug dog, preparing to kiss it, indoors.

    Herzog Conscientious Breeder's Alliance (HCBA).

    The HCBA is a growing community of breeders committed to transparency, accountability, and the highest standards of conscientious breeding practices. The HCBA Certification Program (coming soon) is a voluntary educational program that helps breeders build transparent, well-managed programs rooted in responsible practices and lifelong care for the dogs they produce. It’s about empowering breeders to lead positive change from within.