Conscientious Breeding

Celebrating Responsible Breeding Programs

Elevating Breeder Excellence

At Herzog’s Heroes, we understand that no two breeding programs are the same, and we value the unique qualities that make your program special. You, the breeder, are at the heart of your program, and it's your dedication, passion, and care that shape your dogs and their future. Our goal is not to change the essence of what makes your program successful, but to provide educational resources and support to help elevate your breeding practices even further.

Recognizing Responsible Breeders

By becoming a part of the Herzog Conscientious Breeder Alliance (HCBA), most reputable breeders will find that they are already following many of the best practices we encourage. The HCBA Certification is designed to recognize and reward breeders like you—who prioritize responsible practices, health testing, and long-term support for your puppies. We believe that most conscientious breeders are already doing the right things, and through this program, you will have the opportunity to gain formal recognition for your efforts.

We want to partner with you to help reduce the chances of puppies from any program ending up in shelters, and to continue improving the welfare of dogs everywhere. We know that breeders, like yourself, want to see their dogs thrive in forever homes, and we're here to offer tools, guidance, and resources to help make that happen.

Join Us In Much Needed Change

We are not trying to make every breeding program the same. Instead, we aim to end unscrupulous breeding practices and highlight the breeders who are already setting a high standard in the community. For those already acting with transparency and responsibility, no major changes will be necessary—you will likely score well as a conscientious breeder and receive recognition for your work. Together, we can showcase the positive impact responsible breeders have and create lasting change for the future of dogs.

Collaborative Partnerships for Responsible Breeding

At Herzog’s Heroes, we understand that each breeder’s program is unique, and we are committed to working alongside you to support your goals. Our mission is to foster a partnership that empowers breeders while advancing responsible breeding practices. We recognize that every breeder operates differently, and we offer various ways to collaborate—whether you prefer a hands-on role or lighter involvement.

You can choose the level of participation that best suits your breeding program, from early involvement in our initiatives to supporting broader educational efforts. We value your expertise and want to work together to ensure the success of both your program and the broader dog welfare mission.

Here are just a few ways we can collaborate to make a positive, lasting impact.

1. Join the Breeder Advisory Committee:

  • Join the Breeder Advisory Committee, where you can provide feedback on our upcoming Herzog Conscientious Breeder Alliance (HCBA) Certification Program and directory.

2. Recognition as a Founding Supporter:

  • Become a Founding Supporter of the Herzog Conscientious Breeder Alliance. Your name will be featured on our website or promotional materials as early adopters of conscientious breeding practices with intentions to become HCBA Certified as soon as the program is launched.

3. Join our Herzog Conscientious Breeder’s Alliance Facebook Group:

  • Join the Herzog Conscientious Breeder’s Alliance Community where breeders can share ideas, discuss challenges, and offer solutions to common problems in the industry. Join Here.

4. Join as a Beta Tester for the HCBA Certification Program:

  • Become Beta Tester for the HCBA Certification Program before its official launch. You get the certification for FREE (normally priced at $395) and can provide feedback on the assessment process and receive early certification status.


Fill out the form to learn more and someone will reach out to you to discuss your involvement.