Our goal is to be the leader in community education and best practices for breeding and owning a dog.

Eradicating Irresponsible Breeding: We are resolute in our efforts to eliminate the presence of unscrupulous breeders who exploit animals for profit. Through education and advocacy, we strive to establish comprehensive breeding guidelines that ensure the well-being of dogs is paramount.

• Recognizing Responsible Breeders: Our HCBA (Herzog’s Conscientious Breeder’s Alliance) program celebrates breeders who exemplify ethics and dedication. By offering resources and continuous education, we empower these breeders to set new industry standards and provide dogs with the best possible lives.

• Educating Puppy Buyers: We believe that informed choices make for happier dogs and owners. Our comprehensive guidance equips prospective puppy parents with the knowledge they need to select the right breed for their lifestyle and create a harmonious life together.

• Service to Those in Need: Through our Herzog Hero Canines program, we donate service and therapy dogs to individuals facing challenges. These remarkable dogs provide companionship, support, and assistance, making a profound difference in people's lives.